Duke University | Baldwin Scholars Program

Kamaria Campbell


Kamaria Campbell

As a graduate of an all-girls high school, I was drawn to the program’s commitment to providing a space to discuss issues impacting women on Duke's campus and in the world. The program served as a sounding board as I navigated a challenging major in Computer Science and wrangled with discovering my passions and strengths. Ultimately, I majored in both History and Computer Science due to my interests in research, writing, and the intersection of technology and society.

Through the program I developed the first Baldwin-taught House Courses with fellow scholars, launched a successful bid for Crowell Quad Council, and interned at the Feminist Majority Foundation with Duke alumna Eleanor Smeal in Washington, D.C. Perhaps the most important lessons that I learned from Baldwin are that everyone has the capacity to lead and there are multiple “right” ways to lead. I also credit the program with teaching me to follow my passions and to always interrogate my own values and those of the broader culture around me.

After Duke I earned a master’s from the University of Michigan School of Information with a specialization in Human-Computer Interaction.  Since then I’ve been working in technology as a user experience professional. I started my career as a user experience analyst for ForeSee, a customer experience analytics start-up based in Ann Arbor, MI. Later I worked as a user experience consultant and designer for IBM in Chicago. I’m very involved in the user experience field and have spoken at local and international conferences in the Midwest and London. In 2014 I was recognized as one of the Top 50 techies to know in Chicago by Crain’s Chicago Business due to my leadership in organizing a conference for user experience professionals in the city.

I’m currently studying for my MBA at the University of Chicago Booth School of Business (Class of 2017). After school, I’d like to help companies differentiate their brands through compelling digital experiences in a role focused on digital marketing, digital strategy, and innovation.