Duke University | Baldwin Scholars Program

Dr. Martha Reeves


Martha Reeves is a Visiting Professor in the Markets and Management Studies Program and Women’s Studies Department at Duke University and a member of the Duke Corporate Education Global Learning Resource Network.  In addition, she is a faculty director for the Bangladesh Duke Engage program.

Dr. Reeves teaches courses on women at work, markets and marketing, managers and organizations, marketing management, marketing communication and international business.  In addition, she is co-director of the Duke in Geneva Program, a study abroad program in International Business and the Politics of Globalization. Prior to joining Duke University, she was responsible for overall strategy, curriculum design, client management, and delivery of custom and open enrollment executive education programs and at the Kenan Flagler Business School at the University of North Carolina at Chapel Hill. 

Before joining academe, Professor Reeves had a career in business with American Express and United Friendly Insurance Group in London. In the U.K., she provided training and development, integrated two large departments as the result of an acquisition, developed new management programs, and initiated an internal consultancy service across England, Scotland and Ireland.  Her career with American Express included providing management development for vice presidents, directors and managers; developing assessment and succession planning systems; and developing employee relations, executive, and management development strategies.

In addition to her university teaching, Dr. Reeves has an active consulting practice, with a particular interest in women’s issues in the business setting.  She has designed and delivered women’s programs and diversity initiatives for Merrill Lynch, First Data Corporation, The AAUW Legal Advocacy Group, North Carolina State Government, The Industrial Society (London), Dockland Development Corporation (London), and London Councils (local governments).

Professor Reeves holds an M.A. in English Literature and a PhD in Industrial Relations and Human Resources Management.